Founded and scaled a boutique creative agency specializing in branding and digital design for purpose-driven businesses. Oversaw all aspects of client engagement, strategy, and creative execution, leading remote teams and delivering agency-quality work to local and global clients including DAVIDsTEA, CANNA Canada, Hikvision, Fastco and The Canadian Produce Marketing Association.

• Managed end-to-end client relationships across 150+ projects across industries.

   

• Directed creative for brand, website, and marketing campaigns, balancing aesthetics with strategic messaging.

   

• Led discovery sessions, UX planning, and wireframe reviews for custom WordPress and Shopify builds.

   

• Drove $100K+ in revenue annually with no outbound marketing, relying on reputation and referrals.

   

• Developed and pitched proposals ranging from $5K–$250K to clients ranging from SMBs to enterprise clients.

   

• Developed Nomad Cre8tive’s phased project model used for onboarding, project tracking, and client experience.
  
  
• Acted as the main point of contact, managing stakeholder relationships and expectation setting.

   

• Resolved project escalations, team challenges, and client concerns with diplomacy and clarity.

   

• Managed project budgets, scope changes, and billing processes—including invoicing and tracking payments.

   

• Recruited and hired new team members, including CV review, interviews, onboarding, and performance feedback.

   

• Built a vetted remote team of 50+ creatives, including designers, developers, writers, and strategists, scaling output while maintaining brand integrity across deliverables.

   

• Mentored junior talent and interns; led internal reviews and knowledge-sharing sessions.

   

• Designed and built high-converting landing pages and lead generation funnels.

   

• Launched and managed Meta & Google ad campaigns in support of full-funnel strategy.

Creator and host of The Mindfulpreneur Podcast, and a professional speaker delivering signature talks to creative entrepreneurs, small business owners, students, and women in leadership. Focused on empowering audiences through conscious branding, marketing strategy, and mindset-driven business growth.

• Delivered 25+ talks and workshops for live and virtual audiences across seminars, conferences, podcasts, and educational institutions.

   

• Signature talks include:
  • More Than Just a Logo — Brand strategy for evolving businesses
  • Build Your Own Social Media Strategy — Audience-driven content planning
  • The Entrepreneurial Journey + Q&A — Storytelling + audience engagement

   

• Event Highlights:
  • Small Business Centre Belleville (hired for multiple events)
  • Loyalist College & John Abbott College (guest speaker/workshops)
  • Prince Edward County Chamber of Commerce (International Women’s Day keynote)
  • Belleville Chamber of Commerce (panelist, 3x business award nominee)

   

• Guest on 10+ industry podcasts discussing branding, conscious entrepreneurship, and remote agency life.

   

• Featured in notable publications such as Wealth Insider Magazine, Canvas Rebel Magazine, and Watershed Magazine.

   

• Host of The Mindfulpreneur Podcast, interviewing founders and creatives across industries, building thought leadership in the branding space.

   

• Created and produced over 50 episodes exploring brand building, mindset, and entrepreneurship, collecting over 40 5-star reviews across Spotify & Apple Podcasts.

   

• Promoted the podcast through organic content and social strategy, growing an audience, reaching over 36K people at its peak.

Led digital and design campaigns with a multi-disciplinary creative team serving global clients including RX Bar, Tencent, Campbell’s, Logitech G, CaniBrands and Facebook Oculus. Collaborated across departments to improve operational workflow and elevate creative and strategic performance.

• Built the Viral Nation Digital Content and Social Media governance structure and developed efficiencies to achieve business goals and deepening client relationships.

   

• Created internal creative workflow systems across strategy, content, and design divisions.

   

• Led digital campaign execution including paid media assets, brand visuals, websites and social content. Internally and externally.

   

• Delivered high-volume content in fast-paced, performance-driven environments, without compromising quality or voice.

   

• Contributed to internal pitches, decks, and large-scale digital campaigns ranging from $200K–$10M (H&M, Nudestix, Disney, HBO Max, TCL).

   

• Oversaw a team of 6–10 creatives across design, social, management, and video.

   

• Viral Nation is 2020’s 4th fastest growing company in all of Canada, and the #1 Influencer Marketing Agency Globally.

Directed brand communications, print and digital collateral for North American marketing efforts in the video surveillance and security technology industry.

• Supervised a cross-border creative team to ensure brand consistency and visual quality.

   

• Standardized brand guidelines and created visual templates for ongoing print and digital marketing use.

   

• Collaborated with marketing and executive teams to align creative output with business goals.

   

• Oversaw vendor relationships and creative budget.

Built and scaled a successful freelance design business that evolved into a full-service creative agency; Nomad Cre8tive. Served as creative lead, client strategist, and business owner—delivering full-scope creative solutions for lifestyle, retail, and service-based brands including Viita Protection, Loans Canada, VU Optique, and Berretta Medical.

• Built and managed a loyal client network, doubling revenue year-over-year for 7 consecutive years through word-of-mouth referrals and consistent creative delivery.

   

• Led design and strategy for branding, marketing collateral, packaging, in-store displays, email newsletters, publications, and websites (UI/UX).

   

• Oversaw all project scopes, budgeting, and client communications (from intake to delivery) ensuring high satisfaction and repeat business.

   

• Collaborated with developers, copywriters, and illustrators to expand service offerings and scale project capacity.

   

• Delivered fast-turnaround creative under tight deadlines, balancing quality, consistency, and brand integrity.

   

• Established the foundation for Nomad Cre8tive, transitioning the freelance studio into a scalable remote agency model.

Created campaign assets, managed seasonal launches, and collaborated with eComm and retail teams for Little Burgundy and supported ALDO campaigns.

• Lead designer for brand specific marketing collateral, providing omni-channel artwork for the Little Burgundy website, in-store experience and social networks.

   

• Produced newsletters, web banners, media advertisements and printed collateral such as posters, promotions and window-displays.

   

• Liaised between departments to streamline production from design through development.

   

• Collaborated on product photoshoots for refreshed brand campaign visuals.

Led the creative development and brand evolution for T.A.N.—a local spray tan and aesthetics service business— and all its sub-brands, overseeing marketing, web, and packaging design.

• Managed a small team of freelancers to deliver bilingual marketing collateral and packaging.

   

• Directed website updates, brand materials, and campaign design across platforms.

Contract role focused on retail design and promotional marketing for a leading fashion brand.

• Designed store window displays, banners, e-blasts, and merchandising catalogs.

   

• Coordinated with suppliers and marketing execs to support seasonal campaigns (wholesale and retail).

Produced seasonal packaging and product marketing assets for a home décor and giftware company.

• Created dielines, packaging artwork, and marketing layouts for overseas production.

   

• Supported photography, photo editing, and supplier communications.